{"id":511522,"date":"2025-09-11T11:46:14","date_gmt":"2025-09-11T11:46:14","guid":{"rendered":"https:\/\/www.harrisburgnewsnow.com\/news\/story\/511522\/bad-communication-not-high-prices-is-the-real-problem-in-hvac-industry-new-survey-reveals.html"},"modified":"2025-09-11T11:46:14","modified_gmt":"2025-09-11T11:46:14","slug":"bad-communication-not-high-prices-is-the-real-problem-in-hvac-industry-new-survey-reveals","status":"publish","type":"post","link":"https:\/\/www.hartfordnewsreporter.com\/news\/story\/511522\/bad-communication-not-high-prices-is-the-real-problem-in-hvac-industry-new-survey-reveals.html","title":{"rendered":"Bad Communication, Not High Prices, Is the Real Problem in HVAC Industry, New Survey Reveals"},"content":{"rendered":"
\n
\"Bad<\/a><\/div>\n
\n
Survey of 1,000 US homeowners reveals HVAC service companies real problem isn\u2019t price: it\u2019s poor communication.<\/div>\n<\/div>\n<\/div>\n
National study finds homeowners are nearly twice as likely to be frustrated by poor service and scheduling than by the final bill.<\/div>\n

AVENTURA, FL – September 11, 2025 –<\/strong> For decades, the HVAC industry has competed on price. A new national survey of 1,000 U.S. homeowners from FIELDBOSS, a leading HVAC software provider, reveals this focus may be misplaced. The study found homeowners are nearly twice as likely to cite poor communication and scheduling issues (38%) as their top frustration over higher-than-expected costs (21%).<\/p>\n

The report, “The Real HVAC Problem,” shows a clear disconnect between what contractors sell and what homeowners value. While many companies focus on offering the lowest price, customers care more about reliability and service.<\/p>\n

When asked about their biggest fear related to heating and cooling, 47% of homeowners said a system breakdown during extreme weather. By contrast, only 16% cited receiving a large, unexpected bill.<\/p>\n

“The industry is in a race to the bottom on price, but our data shows they’re solving a problem most customers aren’t even worried about,” said Jonathan Taub, President of FIELDBOSS. “The real battleground is the customer’s cell phone. A simple text message confirming the technician is on their way is more powerful than a 10% discount. Contractors who master communication will own the market.”<\/p>\n

The “communication gap” identified in the survey includes specific service failures that consistently anger customers:<\/p>\n