HTF Market Intelligence released a new research report of 119 pages on title ‘Back to school in the UK – 2018’ with detailed analysis, forecast and strategies. The study covers key regions and important players such as Herschel, H&M, Claire’s Accessories
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Summary “Back to school in the UK – 2018”, report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for back to school. The report analyses the market, the major players, the main trends, and consumer attitudes.
Companies Mentioned in the Report Tesco, Tesco Direct, ASDA, Morrisons, Wilko, Poundland, Paperchase, B&M, Sharpie, Bic, Pritt, Instagram, Facebook, WH Smith, George, Primark, Next, Topshop, Sainsbury’s, Amazon, Marks & Spencer, John Lewis, Aldi, Debenhams, Lidl, Argos, Smiggle, School Uniform Direct, SchoolUniform247.co.uk, SchoolUniformShop.co.uk, Uniform4Kids, Directschoolwear.co.uk, Clarks, Matalan, Peacocks, Sports Direct, Wynsors, JD Sports, Nike, Adidas, Mothercare, Ryman, The Works, Home Bargains, Poundworld, Fjällräven Kanken, Herschel, H&M, Claire’s Accessories, IKEA, Zara, Very.co.uk, Blackwells, Waterstones, Staples/Office Outlet View Detailed Table of Content @ https://www.htfmarketreport.com/reports/1442252-back-to-school-in-the-uk-2018
Scope – Impulse purchases in the non-essential categories such as stationery and school accessories have risen this year, highlighting that a number of retailers have been able to entice shoppers to buy across a number of back to school products and drive up overall average spend on this occasion. – Promotions have become essential to drive back to school purchases. Price and in particular the presence of discounts has grown in importance for consumers in 2018, with over three quarters of back to school shoppers stating that they expect retailers to offer promotions and discounts on back to school ranges. – Grocers dominate the back to school market. Specialists can offer greater fashionability and uniqueness, however, the ease of being able to shop across most categories in one place has cemented the grocers’ position as the go-to destination for this occasion.
Reasons to buy – Use our in-depth consumer insight to learn which areas which categories in back to school are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers. – Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential. – Use our in-depth analysis to understand which retailers are leading in certain back to school categories and why. – Use our average spend data to understand how much consumers are prepared to pay in each back to school category.
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Table of Contents THE KEY FINDINGS The Key Findings Promotions are essential to drive back to school purchases The grocers dominate the back to school market across all categories Retailers have succeeded in encouraging higher spend across categories Trend insight – stores Trend insight – social media – Instagram Trend insight – social media – Facebook Trend insight – social media – Twitter Trend insight – online ….Continued
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