Bundled Mobile Data Services with Smartphones – Pricing Strategy & Competitive Landscape

Smartphone Mobile Data Pricing Market

A new research document is added in HTF MI database of 130 pages, titled as ‘Key Smartphone Mobile Data Pricing Trends in Europe 2013’ with detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis that includes regions like North America, South America, Asia, Europe, Other and important players/vendors The report will help you gain market insights, future trends and growth prospects for forecast period 2013

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Summary

The 130-page report entitled ‘Key Smartphone Mobile Data Pricing Trends in Europe’ provides analysis of Bundled Mobile Data Services with Smartphones for both Pre Pay and Post Pay services across 41 MNOs in 10 European countries.

Countries covered include:  France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland and the UK).

The report gives detailed information of MNO Pre Pay & Post Pay services and average Post Pay bundled pricing in each country for 2010, 2011 and 2012 and highlights the main trends that will take place into 2013.

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From research based on TCL’s unique telecoms price tracker database there have been 3 distinct phases identified in the development of Mobile Data bundles with Smartphones which include:

Phase 1 – In 2010 the MNO started to offer Mobile Data as typically as a Bolt On to the Smartphone, with a relatively low Mobile Data allowance offered;

Phase 2 – Into 2011 the MNO introduced a range of Premium Smartphone packages which include Mobile Data, SMS and call minutes at a relatively high price point;

Phase 3 – Into 2012 there has been the introduction of many more Smartphone packages with many price points as an integrated tariff offering with a reduction of average pricing.

Countries Covered are: France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland and the UK

Product Mentioned in the Study are: 41 Mobile network operators offering services in the countries the report covers.

Companies Profiled in the Study:

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A list of figures (91 in total) used in this report
Background
Methodology
Executive Summary
French Smartphone Mobile Data Pricing
French Pre Pay Smartphone mobile data user segment trends from 2010 to 2012
The changes in Pre Pay Smartphone mobile data plan pricing
The key Pre Pay Smartphone usage trends & pricing
French Post Pay Smartphone mobile data user segment trends from 2010 to 2012
French High Post Pay Smartphone mobile data pla

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