Healthy Snack: Health awareness and socio-economic trends shape global healthy snack market value to $25.2billion by 2025
The comprehensive work on Global Healthy Snack Market analysis encompasses present and future prospects of the market, potential opportunities, market statistics with data triangulation and competitive scenario across different regions and countries.
The latest research edition by OG Analysis identifies growing population augmented with increasing health-centric consumers, prevalence of high risk health issues-diabetes, obesity, hypertension, and other chronic diseases, and awareness of benefits of healthy eating habits as healthy snack market key trends and drivers which will work together to model global healthy snack market size in the forecast period.
Further, ongoing trend of strengthening economy summoned with increase in disposable income and increase awareness for healthy lifestyle creates potential opportunities for global healthy snack market growth.
Millennial remain the prominent target group for most manufacturers of global healthy snack market
Tendency to snack frequently, interest in on-the-go foods augmented with focus on healthy and active lifestyle in the face of chronic health issues are key trends of generation Y which prominently drives the global healthy snack market.
In addition to taste and pricing of health snacks, brand familiarity and brand association with quality, and sustainable production methods with high nutritional value are witnessing strong demand across the millennial consumer of global healthy snack market.
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Expansion of large companies is being witnessed through acquisition of small and focused snack seller of global healthy snack market
Unilever acquires Graze to strengthen its presence in healthy snacks market during 2019 while Nestle announced the sale of its chocolate business to Ferrero International in 2018.
In 2018, Hershey acquired the Pirate’s Booty, Smart Puffs and Original Tings brands from B&G Foods for $420 million.
Strong demand for e-commerce business is significantly promoting global healthy snack market
Around 15% of sales of healthy snacks are estimated to be conducted through online e-commerce portals. Purchases through digital channels, use of online information for product evaluation are being increasingly observed in both developed and developing countries.
However, Hypermarkets and supermarkets continued to dominate the overall sales during 2017 with an estimated 55% of sales.
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Gluten-Free dominates the global healthy snacks market by claim type
Government and non-profit organizations are playing an active role in avoidance of gluten in snacks predominantly in the US and European markets.
The rapid emergence of gluten-free products reflected by ongoing challenge of celiac diseases and gluten intolerance will continue to demand gluten-free products in the medium to long term future.
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New product launching, improving nutrition profile, and innovative strategies disrupts global healthy snack market outlook
In 2019, Nestle announced the launch of a new range of products under the Starbucks brand and are to be available globally.
Preparation of modern snacks with no artificial preservatives, zero trans fats, introduction of non-GMO, and lowering sodium content in snacks are among key strategies adopted by healthy snack manufacturers.
For instance, in 2018, Mondelez International Inc launched its SnackFutures innovation hub to capitalize on changing consumer trends and growth opportunities and lead the future of healthy snacking.
PepsiCo acquired Health Warrior, a producer of plant-based products like superfood snack bars, protein powder and mug muffins to expand its portfolio into healthy snacking segment in 2018.
Prominent players shaping the global healthy snacks market
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