IMARC Group’s latest report, titled “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the global sports and energy drinks market size was US$ 102.9 Billion in 2018. Sports drinks serve as an alternative to plain water and help to keep the body hydrated while performing physical activities. They consist of water, carbohydrates, electrolytes, proteins, herbs and vitamins that ensure higher energy levels. On the other hand, energy drinks comprise stimulants, such as caffeine, that increase energy, and enhance mental alertness and physical performance. Sports and energy drinks are gaining popularity, especially among athletes and the young population, as these drinks aid in replenishing electrolytes and carbohydrates lost during sweating.
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Market Trends:
Sports and energy drinks offer various advantages, such as improving concentration, reducing fatigue, providing energy, and enhancing athletic performance. Owing to this, there has been a considerable rise in the demand for these drinks amongst athletes. Besides this, consumers nowadays are more inclined towards these drinks as compared to aerated drinks due to the changing tastes and preferences, and rising health conscious. In line with this, manufacturers are developing products using natural ingredients and fortifying them with minerals, vitamins, and whey and soy proteins to improve their quality. Moreover, in order to increase their profitability and expand their product range, manufacturers are also introducing new flavors such as blueberry acai, strawberry limeade, passion fruit, white grape and pomegranate. Looking forward, the market value is projected to reach US$ 169.7 Billion by 2024, expanding at a CAGR of around 9% during 2019-2024.
Market Segmentation:
Global Sports Drinks Market:
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Global Energy Drinks Market:
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being Abbott Nutrition Co., AJE Group, Britvic PLC, Champion Nutrition Inc., D’Angelo, Extreme Drinks Co., Fraser & Neave Holdings BHD, GlaxoSmithKline Plc, Red Bull, Rockstar, Inc., Coca-Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr. Pepper Snapple Group, Living Essentials, Cloud 9 and Vital Beverages Pvt Ltd.
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