Market Size – USD 27.19 billion in 2018, Market Growth – CAGR of 20.9%, Market Trends- Cross-platform and mobile advertising is a sector for mobile advertising that is responsible for the prominence growth of social media.
The Cross-Platform and Mobile Advertising Market is expected to grow from USD 27.19 billion in 2018 to USD 150 billion by 2026, at a CAGR of 20.9% during the forecast period. The driving factor for growth being the increasing use of internet of mobile and increase in the need of mobile application. However, concerns associated with privacy and location may act as the restraining factors for the market.
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The massive use of mobile internet and the emergence of cross- platform devices is increasing at a high rate because of the increase in growth of web applications on mobile. In today’s fast moving world with the help of technology, mobile devices have become an integrated part of the day to day life. Cross- platform is one of the many divisions of online advertising which allows user to reach targeted customers through laptops, mobile phones and other devices that uses internet for the mode of entertainment. It helps many users to run their business just at the ease of their comfort.
Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to Cross-Platform and Mobile Advertising Market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.
The report “Cross-Platform and Mobile Advertising Market by Device (mobile phones, tablets, smart TV), by Industry (Telecom & IT, Consumer goods, Retail & Restaurants, Energy & Utilities, Healthcare, Media & Entertainment, Supply & logistics), by Advertising type (search advertising, SMS/MMS/P2P messaging, rich media, display advertising, in-game advertising, and in-app advertising.) and Geography – Global Forecast 2026” is available now to Reports and Data customers and can also be purchased directly at: https://www.reportsanddata.com/report-detail/cross-platform-and-mobile-advertising-market
Further key findings from the report suggest
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The Key players in the Cross-Platform and Mobile Advertising Market include Google (US), Facebook (US), Apple (US), SAP SE (Germany), Yahoo (US), Microsoft (US), AOL (US), Inmovi (India), millennial media (US) and Tapad (US).
For the purpose of this report, the market has been segmented on the basis of device, vertical, Type of advertising and region:
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