Market Size – USD 3 billion in 2018, Market Growth – CAGR of 23.7%, Market Trends – Growing usage of public Wi-Fi hotspots across various locations
The Wi-Fi Analytics market is expected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period. Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots across various location and increasing penetration of smart devices such as smartphones, tablets, etc. have paved the way for retail businesses especially brick-and-mortar retail businesses to get easy access to consumer data relevant to their business and strategize accordingly. Moreover, initiatives taken by governments towards the development of smart infrastructure in cities is further expected to fuel the growth of the market.
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The concern pertaining to the privacy of customers arising as a result of the tracking of the customers’ (having Wi-Fi enabled devices) location using Wi-Fi may have a negative impact on Wi-Fi analytics market. Also, certain government regulation regarding the use of data accessed through Wi-Fi may also hinder the growth of the market.
Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to the Wi-Fi analytics market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.
The report “Wi-Fi Analytics Market by Component (Solutions and Services), application (Footfall Analytics, Customer Experience Management, Customer Behavior Analytics, Customer Engagement, Customer Loyalty Management), Type of Deployment (Cloud and On-premises), Type of Location (Indoor and Outdoor), and Geography-Global Forecast 2026” is available now to Reports and Data customers and can also be purchased directly at: https://www.reportsanddata.com/report-detail/wi-fi-analytics-market
Further key findings from the report suggest
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For this report, the market has been divided into the segments on the basis of components, application, type of deployment, type of location, and region:
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