Wi-Fi Analytics Market Is Forecasted To Grow From USD 3 Billion In 2018 To USD 26 Billion By The Year 2026, At A CAGR Of 23.7% During The Forecast Period | Reports And Data

February 20 18:46 2019

Reports And Data
Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market.

Market Size – USD 3 billion in 2018, Market Growth – CAGR of 23.7%, Market Trends – Growing usage of public Wi-Fi hotspots across various locations

The Wi-Fi Analytics market is expected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period. Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots across various location and increasing penetration of smart devices such as smartphones, tablets, etc. have paved the way for retail businesses especially brick-and-mortar retail businesses to get easy access to consumer data relevant to their business and strategize accordingly. Moreover, initiatives taken by governments towards the development of smart infrastructure in cities is further expected to fuel the growth of the market.

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The concern pertaining to the privacy of customers arising as a result of the tracking of the customers’ (having Wi-Fi enabled devices) location using Wi-Fi may have a negative impact on Wi-Fi analytics market. Also, certain government regulation regarding the use of data accessed through Wi-Fi may also hinder the growth of the market.

Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to the Wi-Fi analytics market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.

The report “Wi-Fi Analytics Market by Component (Solutions and Services), application (Footfall Analytics, Customer Experience Management, Customer Behavior Analytics, Customer Engagement, Customer Loyalty Management), Type of Deployment (Cloud and On-premises), Type of Location (Indoor and Outdoor), and Geography-Global Forecast 2026” is available now to Reports and Data customers and can also be purchased directly at: https://www.reportsanddata.com/report-detail/wi-fi-analytics-market

Further key findings from the report suggest

  • The Wi-Fi Analytics market is projected to grow from USD 3 billion in 2018 to USD 26 billion by 2026, at a CAGR of 23.7% during the forecast period.
  • Intense competition between offline retail businesses and online retail businesses to attract more customers by providing them better customer experience on the basis of data gathered from Wi-Fi hotspots is expected to drive the growth of Wi-Fi analytics market. Growing usage of Wi-Fi hotspots across various location and increasing penetration of smart devices such as smartphones, tablets, etc. have paved the way for retail businesses especially brick-and-mortar retail businesses to get easy access to consumer data relevant to their business and strategize accordingly. Moreover, initiatives taken by governments towards the development of smart infrastructure in cities is further expected to fuel the growth of the market.
  • Based on components, this report segments the market into solutions and services. The segment of Wi-Fi analytics solutions is projected to have the highest growth rate, with a CAGR 27.3% during the forecast period, owing to the growing requirement of consumer behavior data in Brick-and-mortar retail stores. By use of Wi-Fi analytics solutions, offline retail stores are better armed to increase their customers’ shopping experience.
  • Based on application, this report segments the market into footfall analytics, customer experience management, customer behavior analytics, customer engagement, and customer loyalty management. The market for footfall analytics dominates the market with a revenue of USD 0.99 billion in 2018 and will continue its dominance during the forecast period. This is mainly due to the rise in competition in the retail sector to gauge the inclination of the customers towards a specific retail store or the success of a marketing campaign towards pulling in more customers.
  • Based on the type of deployment this report segments the market into cloud and on-premises. The cloud-based deployment type is expected to have the highest growth rate, registering a CAGR of 28.7% during the forecast period as services and solutions of Wi-Fi analytics can be provided to widespread client directly from the cloud. The benefits offered by cloud-based deployment are flexibility, scalability, affordability, and operational efficiency.
  • Based on the type of location, the market has been segmented into indoor and outdoor. The growing requirement of consumer behavior data in offline retail businesses as well as tough competition between offline and online retail store is expected to make the indoor segment have the highest growth rate of CAGR 25.2% during the forecast period.
  • Geographically, this report segments the market into the regions of North America, Europe, APAC, South America, Middle East, and The region of North America holds the largest market share with a market size of USD 1.17 billion during the forecast period, owing to a swift increase in the implementation of analytics to comprehend consumer behavior as well as fast adoption of the latest trends in wi-fi connectivity.
  • Key players in the Wi-Fi analytics Market include Cisco (US), Purple (US), Skyfii (Australia), July Systems (US), Euclid (US), Zebra Technologies (US), Cloud4wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US) among other players.

 

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For this report, the market has been divided into the segments on the basis of components, application, type of deployment, type of location, and region:

  • Component (Revenue, USD Million; 2018–2026)
    • Solutions
      • Solutions, by Type
        • Wi-Fi based location Analytics Solution
        • Wi-Fi based Indoor Positioning Solution
      • Services
        • Services, by Type
          • Professional Services
          • Managed Services
  • Application (Revenue, USD Million; 2018–2026)
    • Footfall Analytics
    • Customer Experience Management
    • Customer Behavior Analytics
    • Customer Engagement
    • Customer Loyalty Management
  • Type of Deployment (Revenue, USD Million; 2018–2026)
    • Cloud
    • On-Premises
  • Type of Location (Revenue, USD Million; 2018–2026)
    • Indoor
    • Outdoor
  • Regional Outlook (Revenue, USD Million; 2018–2026)

    • North America
      • US
      • Canada & Mexico
    • Europe
      • Germany
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • Rest of APAC
    • Rest of the World
      • South America
      • Middle East
      • Africa

 

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