Global at-home beauty devices market is expected to register 14.3% CAGR between 2018 and 2028 to reach US$ 21.3 billion by 2028. The industry will add additional 3.8X higher sales revenue in 2028 than that in 2018. As of 2018, the industry was primarily driven by higher sales in developed regions. However, the industry will gradually shift towards developing regions owing to sheer size of population and rising consumer spending by millennial.
Growth in at-home beauty device market will be driven by range of factors including rise in geriatric population and emergence of social media as a powerful tool to reach consumers. Social media networking channels has been continually increasing, and this is expected to continue to grow further. As per the independent estimates, 71% of all internet audiences use social networking channels. Most B2C companies are successfully leveraging the social media to educate and promote their brands among consumers. The trend has also been seen in beauty device product. Leading companies leverages social media platform to reach large number of users.
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Few Key Trends from the Global At-Home Beauty Device Industry Report:
Trend#1: Companies are Focusing on Product Launch to Strengthen Business Presence
The beauty device manufacturing companies are researching and coming up with new and innovative products, in active response to the rising industry demand for advanced beauty solutions. These companies are heavily spending on product development. For instance, January 2018, Carol Cole Company Inc. launched NuBODY, the first-ever USFDA-cleared microcurrent beauty device for the body. In October 2018, Pollogen, an Israel-based beauty device manufacturer, launched Geno Personal Device, a handheld oxygenation system that stimulates oxygen beneath the skin, in order to cater to the growing demand for these devices in the target market. The trend was noticed among other companies too. Cutthroat competition is expected to push companies towards launching innovative products. Smart wearable beauty devices is one such segment wherein many companies are performing research.
Trend#2: North America to dominate the Global At-Home Beauty Device Market in 2019
North America at-home beauty device market was valued at US$ 2.1 billion in 2018. It is expected to register 11% CAGR to create additional 3.9 billion incremental opportunity between 2018 and 2028. Market in North America is highly competitive. Players are coming up with innovative marketing strategy to boost sales. For instance, Clarisonic offered exchange-in program for users to trade in old devices for new one between August 8, 2018 and September 4, 2018.
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Some key At-Home Beauty Devices market players are Panasonic Corporation, Photomedex Inc., Tria Beauty Inc., Lumenis Limited, The Proctor & Gamble company, Syneron Medical, Foreo AB, Ya-Man Ltd, Nu Skin Enterprises, L’Oréal S.A, and Hitachi, Ltd.
Key Topics Covered in At-Home Beauty Devices Market Report:
(*The list is partial. Contact Bekryl representative/request report sample to access complete TOC).
3.1. Profit Analysis
3.2. Key Players Across Value Chain
5.1. Pessimistic
5.2. Optimistic
5.3. Realistic
6.1. Drivers
6.2. Restraints
6.3. Opportunities
6.4. Trends
6.5. Porter’s Analysis
7.1. Hair Removal Devices
7.2. Cleansing Devices
7.3. Acne Devices
7.4. Oxygen and Steamer Devices
7.5. LED Therapy Devices
7.6. Hair Growth Devices
7.7. Cellulite Reduction Devices
7.8. Skin Dermal Rollers
7.9. Other Beauty Devices
8.1. North America
8.2. Western Europe
8.3. Central & Eastern Europe (CEE)
8.4. Asia Pacific
8.5. Middle East
8.6. Latin America
8.7. Africa
9.1. Competition Dashboard
9.2. Distribution Channel Matrix
9.3. Company Profiles (Check above list of companies)
(The list is partial. Contact Bekryl representative to access detailed research scope)
Other Similar Report:
Beauty Device Market: https://bekryl.com/industry-trends/beauty-devices-market-size-analysis
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