New product launches, expansions, and mergers & acquisitions were the key strategies adopted by the industry players to achieve growth in the breathable membranes market between 2012 and 2016. Increasing awareness for safeguarding building materials from ingress of rain water, dust particles, and snow along with need for improving the thermal efficiency of the building has led the construction industry to focus on breathable membranes, thus leading to a rise in its demand. These aspects have encouraged companies to adopt strategies such as new product launches, expansions, and mergers & acquisitions. Some of the key players, such as E. I. du Pont de Nemours and Company (U.S.), Soprema (France), GAF Material Corporation (U.S.), Cosella-Dorken (Canada), Saint Gobain SA (France), and Kingspan Group PLC (Ireland), have adopted these strategies to develop their businesses, globally.
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DuPont is one of the major players in breathable membrane market. The company’s wide range of business segment provides an added advantage to the company’s profit margin, which enables the company to compensate the loss from low performing business segment and invest strategic expansion and R&D activities. The protection solutions business segment of the company earned about 22% of its revenue in 2015 from the construction industry and is planning to invest in the future with growth initiatives such as solutions for water management in agriculture, protection of perishable and temperature-sensitive food, and pharmaceutical products. The company follows growth strategies such capacity expansions to support growing demand, improve product cost competitiveness, and product portfolio for new applications by investing in R&D activities to cater the market. Merging with The Dow Chemical Company by 2017, will enable the company to develop focused business with powerful innovation capabilities, enhance its product portfolios, focus in its capital allocation, and gives a distinct competitive position with respective to other competitors.
GAF Material Corporation is another major player in the breathable membranes market in North America. The company acquired Icopal (U.K.), in 2016, a leading pan-European manufacturer of roofing and other waterproofing products. This transaction is a transformative step that will provide GAF with the preeminent platform for growth in roofing on both sides of the Atlantic. The company’s business strategy mainly revolves around its targets for increasing global footprint, delivering revenues, and launching innovative solutions by its products. As a part of its growth strategy, the company plans to establish new production facilities and expand its existing plant capacities which may enable the company to bag the opportunities in the highly growing breathable membranes market.
Apart from the abovementioned market players, Soprema (France), Cosella-Dorken (Canada), Saint Gobain SA (France), and Kingspan Group PLC (Ireland) are the other important players in this market.
This report estimates the market size of breathable membranes on the basis of type, application, and region, in terms of value and volume. The global breathable membranes market is projected to grow at a CAGR of 10.3%, between 2016 and 2021, in terms of value. Stringent environmental regulations for minimizing the energy consumption in the European region is the major driver for the breathable membranes market. The increasing usage of breathable membranes in various pitched roof and walls owing to its excellent properties such water resistant, UV/heat resistant, and airtight property which increases the thermal efficiency of the building is projected to fuel the growth of the market.
Manufacturers have been increasingly focusing on technological advancements related to production process and property enhancements in the past five years. Developments related to high performance breathable membranes is expected to increase the demand for breathable membranes over other alternatives such as non-breathable and asphaltic papers.
Breathable membranes are mainly classified into polyethylene, polypropylene, and others. Polyurethane, polyethylene terephthalate, and polytetrafluoroethylene are covered under others. Polyethylene (PE) based breathable membranes are the fastest-growing segment in the breathable membranes market. Prolonged UV/heat resistant property of the PE type with excellent airtight characteristic is driving the growth of this segment.
Pitched roof is the fastest-growing end-use application in the breathable membrane market. The growth in pitched roof application is mainly attributed to the growth of timber frame and metal construction market. Building regulations in European countries have encouraged the development of more energy efficient building construction techniques and therefore buildings are becoming more air tight via improved draught proofing, double glazing and the use of central heating. These stringent building regulations are increasing the demand and market for breathable membranes in pitched roof application.
Asia-Pacific is projected to witness the highest growth rate, in terms of volume, during the forecast period, followed by RoW. The market in this region experiences an increased demand for breathable membranes from the building & construction industry. In Asia-Pacific, China is estimated to be the fastest-growing breathable membranes market during the forecast period.
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