Most business owners shy away from accepting American Express cards in their business due to the high rates that American Express Charges. In reality American Express card holders use their cards for large purchases that end up being majority of the business income. Business owners should use this benefit to their advantage by offering discounts on large items in their business if a consumer chooses to use their American Express Card for large purchases.
American Express does an amazing job promoting their brand to their consumers by offering rewards, business owners should also reward their customers by offering discounts on the high-ticket items when an American Express card is used in their stores. Most American Express card holders have a minimum limit of $10,000 to No limit, therefore consumers do have the wherewithal to purchase large ticket items if they are motivated and are enticed to buy.
Business owners, small or medium should capitalize on this golden opportunity as every business is setup to accept American Express in their business. businesses should create certain promotions solely for American Express card holders as they are big spenders and have more to be rewarded for by using their card. It is a win-win solution for them by receiving the reward points on purchases as well as discounts on the purchases done at the business.
These simple promotions allow business owners to turn their high ticket inventory items faster and make a huge profit simply by implementing discounts and promoting the American Express brand in their business.
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