Irvine, California – January 18, 2019 – KOR, a market innovator in personal hydration, announced the launch of a new Bottle for Bottle (or “B4B”) program in which KOR will donate a reusable water bottle to the homeless for every bottle purchased at korwater.com. The new local initiative from KOR, which has a long tradition of supporting critical water issues, aims to provide the homeless with a reusable bottle to help alleviate a chronic issue of malnutrition and dehydration. Water is the one thing that connects us all, and KOR’s new “B4B” will provide thousands of homeless with a reusable bottle that can support healthy hydration for years to come.
“We’ve always focused on celebrating and treasuring water at KOR, and that has meant a global focus on such issues as ocean protection and container recycling,” states Eric Barnes, CEO, and Founder of KOR. “But as we turned our focus locally, we discovered that a reusable water bottle is one of the most demanded items in need at homeless shelters. That’s a tangible issue that our products at KOR can directly solve, and one we can get behind in a big way with all our stakeholders – employees, consumers, and our local community.”
Following the lead of other great consumer companies that have a mission of buy one, give one, KOR is focused on enabling the homeless with a reusable water bottle from which they can secure daily hydration and not rely on bottled water.
It turns out reusable water bottles are on the list of most-requested items at homeless shelters across the country. Right here, in the US, exists a homeless population estimated at 554,000 who struggle with the basic needs of hydration, food, shelter, and clothing. KOR is excited to turn its passion for sustainable hydration toward our local homeless and raise awareness of their need.
KOR was founded by Eric Barnes after he was unable to find a quality reusable water bottle that was worthy enough to “hold water.” That’s when he teamed up with his friend Paul Shustak to create the world’s most beautiful and functional water bottle, the ONE. Since then, KOR has continued to develop a line of design-driven hydration products, from reusable and on-the-go filtered bottles to an at-home, counter-top water filter with carafes.
To learn more about KOR and the Bottle For Bottle program, visit their official website at https://www.korwater.com/.
Media ContactCompany Name: KORContact Person: Jeff HoeferEmail: Send EmailPhone: 1-877-708-7567Address:200 Spectrum Center Dr, Ste. 300 City: IrvineState: California 92618Country: United StatesWebsite: https://www.korwater.com/
