The article cited HTF’s “Global Precision Viticulture Market Study” explored substantial growth in and CAGR of 9.3%. According the report, Introduction of Technology for Improvement in Production is one of the primary growth factors for the market. Fuelling Demand of Great Quality Greps is also expected to contribute significantly to the Precision Viticulture market. Overall, Yield Monitoring applications of Precision Viticulture, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.
Top Key Players in Global Precision Viticulture Market: John Deere (United States), Trimble (United States), Topcon (Japan), Groupe ICV (France), Tracmap (New Zealand), Deveron Uas (Canada), Teejet Technologies (United States), Quantislabs (Hungary), Terranis (France), Ateknea Solutions (Spain), Aha Viticulture (Australia) and AG Leader Technology (United States)
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Market Overview: Precision viticulture is the process of cultivation of grapes which is used for production of wine. This process is used to optimize vineyard performance which particularly maximizes grape yield while reducing environmental influences and threat. There are various technology which is including precision viticulture including global positioning systems (GPS), meteorological sensor, satellite and remote sensing and geographic information systems (GIS). Some of the key players profiled in the study are John Deere (United States), Trimble (United States), Topcon (Japan), Groupe ICV (France), Tracmap (New Zealand), Deveron Uas (Canada), Teejet Technologies (United States), Quantislabs (Hungary), Terranis (France), Ateknea Solutions (Spain), Aha Viticulture (Australia) and AG Leader Technology (United States).
Market Dynamics
Market Trend
• Introduction of Technology for Improvement in Production
• Government Initiation towards New Technique Usage
Market Drivers
• Fuelling Demand of Great Quality Greps
• Need to Observe Grapes Quality
Challenges
• Lack of Standardization
Opportunities
• Rising Opportunity in Usage of Drones in Precision Viticulture
• Introduction of Unmanned Aerial Vehicles (UAVS)
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Major Market Developments
On 31st July 2018, Deere & Company has acquired PLA, Argentina based privately-held manufacturer of sprayers, planters, and specialty products for agriculture. This acquisition offers advanced, cost-effective equipment, technology, and services to expand productivity.
On 28th August 2018, John Deer has launched new precision Ag solutions and updated software. This software provide solution that can be used on more brands of equipment in their applications. This invention include the 4240 Universal Display, AutoTrac™ Universal 300 guidance solution and updated 18-2 Gen 4 software.
Target Audience
Software and Hardware Providers , Precision Viticulture Suppliers, Distributors, Importers, Exporters , Precision Viticulture Turnkey Contractors , Precision Viticulture Farmer’s Organizations , Government and Private Research Centre and Others
The following are the major objectives of the study
• To define, describe, and forecast the Global Precision Viticulture market on the basis of product [Software , Hardware and Services] , application [Yield Monitoring , Crop Scouting , Field Mapping , Irrigation Management , Weather Tracking & Forecasting , Inventory Management , Farm Labour Management , Financial Management and Others], key regions and end user
• To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
• To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
• Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
• To provide market size for various segments of the Precision Viticulture market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America) , Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) , Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe) , MEA (Middle East, Africa) , North America (United States, Canada, Mexico)
• To strategically profile the key players and analysing their market shares and core competencies in the Precision Viticulture industry
• To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
While framing the research framework, major and emerging players operating in the Precision Viticulture market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.
Data Triangulation
The overall market size is calculated using market estimation process, the market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the market size has been validated using both top-down and bottom-up approaches.
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Table of Content: Global Precision Viticulture Market Research Report 2018-2023 Chapter 1 Global Precision Viticulture Market Overview Chapter 2 Global Economic Impact Chapter 3 Competition by Manufacturers Chapter 4 Productions, Revenue (Value) by Region (2018-2023) Chapter 5 Supplies (Production), Consumption, Export, Import by Regions (2018-2023) Chapter 6 Productions, Revenue (Value), Price Trend by Type (Software , Hardware and Services) Chapter 7 Analysis by Application (Yield Monitoring , Crop Scouting , Field Mapping , Irrigation Management , Weather Tracking & Forecasting , Inventory Management , Farm Labour Management , Financial Management and Others) Chapter 8 Manufacturing Cost Analysis Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers Chapter 10 Marketing Strategy Analysis, Distributors/Traders Chapter 11 Market Effect Factors Analysis Chapter 12 Market Forecast (2018-2023) Chapter 13 Appendix
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