Detroit, MI, USA – Having an idea is not enough to produce success for your business. Your idea must be shared with consumers, buyers, producers, manufacturers, investors, readers and patients – whomever is the desired audience. That’s according to Scott Lorenz, President of Westwind Communications, a Detroit area based PR firm.
“The competition is so fierce that in order to succeed you must aggressively promote your product or service if you want a fighting chance,” says Lorenz. “Simply relying on word of mouth or hoping your friend’s tweets, Facebook or Pinterest posts will do it, is not enough. My solution is to seek publicity which will help get the word of mouth going which will then lead to inquiries, sales and more.”
Says Lorenz, “Most small businesses or startups cannot afford paid ads so the next best thing is ‘publicity’ or ‘PR’ because it’s the ONE thing that’s basically free and it propels most businesses and early stage startups. In fact,” says Lorenz, “if you read about the history of most great firms, they all can point back to a time when they got an article in a publication, or their CEO was interviewed on a TV news show or some other form of PR that gave them the exposure they needed. In studying businesses over the years PR is the one common theme that runs through the history of all great companies. If you want to get your company on the radar then put PR in your plan.”
As a publicist, Lorenz has seen PR work wonders firsthand for years. “I’ve seen media exposure launch everything from new retail businesses, iPhone apps, Tech Firms and medical procedures to special events and inventions,” says Lorenz. “Why does it work,” asks Lorenz, “It works because PR is the bridge that connects large audiences with your idea. The media is that third party disinterested authority that is implicitly giving your product air time so it’s viewed as an endorsement. People repeat to others what they saw or heard or read about your company. That becomes the ‘word of mouth’ that all companies need to succeed.”
“The best part about PR is that it’s FREE! except of course you’ll need to pay for the publicist who knows how to get news coverage for the client,” said Lorenz. “The main reason you’ll often hear about a new product, service, iPhone app on the news or other media outlet is because it’s new and different. The media won’t report about something if it’s the same old thing with a minor change. You really have to have something newsworthy to get PR. A publicist can help you position your product or service so it appeals to the media as a story rather than a commercial,” says Lorenz.
Lorenz is a regular viewer of ABC’s ‘Shark Tank.’ “I am impressed with many of the presenters who walk away from an offer or are turned down by the sharks,” says Lorenz. “Many of those inventors will no doubt succeed because of the free exposure they just received in front of millions on National TV. Even when they lose, they actually win!”
“The bottom line,” says Lorenz, “Spread the word about your business, product or service by using publicity to get the word out. Nothing is more cost effective than publicity to promote your product, service or idea. Free media exposure is priceless and has immense power because it creates brands of every kind every day. Put the power of PR to work for your business today.”
About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous startups, iPhone app developers, authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books.
Learn more about Westwind Communications at http://www.WestWindCos.com or http://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz AT westwindcos.com or by phone at 734-667-2090.
Media ContactCompany Name: Westwind CommunicationsContact Person: Scott LorenzEmail: Send EmailPhone: 734-667-2090Country: United StatesWebsite: http://www.WestWindCos.com
