Inland Empire – Dec 13, 2018 – Choosing the perfect promotional signs is no easy feat. Sometimes a simple off-the-shelf sign just isn’t enough to effectively increase brand awareness, invite customers, make some sales, and ultimately, create brand loyalty.

We reached out to Dave Prieto of Precision Sign & Graphics, an Inland Empire promotional sign company for advice. He provides three simple reminders for when you decide to get promotional signs for your business.

1. Be seen.

Visibility is vital when it comes to promotion. Your target audience needs to see your signs before they can proceed with anything else about your promotion. Make sure that you have a prime space that you can install, hand, or place your sign.

Not only must your sign be visible, it also needs to be readable, which is why sign size, legibility, placement, and lighting are very important.

It’s always a good idea to work with an established business signage provider who can give you the best options for your promotional signs. They are also highly trained and experienced with sign legibility and placement guidelines in varying situations, so your sign’s visibility is one thing you don’t have to worry about.

 2. Be attractive.

Once you get your sign seen, it’s important that you hold your audience’s attention… and you do this through effective and attractive sign design. Designing promotional signs for businesses is a very careful craft. It requires meticulously choosing the right material, color combination, font style, font size, layout, spacing, etc.

For business owners who don’t have much experience in promotional sign design, “winging it” could be quite counterproductive. And when they’re ineffective, promotional signs end up to be expenses instead of investments.

To make sure that you have promotional signs that are not only visible but are also visual representations of your brand, partner with a promotional sign company that specializes in custom-crafting signs according to your unique brand identity, objectives, and budget.

3. Be convincing.

Now that you have your audience’s attention, the next part is introducing them to your promotion—sales, discount, new products, gimmicks, etc. And it is during this part that you get the opportunity to finally win them over and convince them to respond the way you want them to.

You can’t do this by letting potential customers read a lengthy explanation of what you have in store for them… that’s only going to drive them away. What you need to do is keep your content brief and to the point, as well as have a strong call to action.

Marketing and sign specialists are experts when it comes to creating sign content that elicit the desired customer response. By working closely with them, you have the best chances of bringing customer footfall into your business.

Local Inland Empire Promotional Sign Company

With the perfect combination of good visibility, good design, and good content, you can have a highly effective promotional sign that produces great results.

If you are thinking, I wish I could find a reliable Inland Empire Sign Company near me, or would like to know how promotional signs can fit in your business goals and branding strategy, contact Precision Sign & Graphics for a free consultation.

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Company Name: Mark My Words Media
Contact Person: Scott Baker
Email: Send Email
Phone: (800) 243-2077
Country: United States
Website: https://www.markmywordsmedia.com/