global shisha tobacco market for a 10-year period from 2018 to 2028, in the report titled, ‘Shisha Tobacco Market: Global Industry Analysis 2013–2017 and Opportunity Assessment 2018–2028’. The global shisha tobacco market is estimated to be valued at US$ 20,021.7 million in 2018, and expected to reach US$ 25,953.9 million by 2028, at a CAGR of 2.6% during 2018-2028.
The market for shisha tobacco is anticipated to increase over the forecast years, owing to a number of factors. Increasing consumer inclination towards water pipe smoking, sensory appealing characteristics of shisha tobacco, rising culture of shisha tobacco in cafes and lounges and among the young demography, and inclination of urban consumers towards nuero-stimulants like shisha tobacco, which is a bid to project a modern social status, are some of the factors responsible for the growing consumption of shisha tobacco.
The global shisha tobacco market has been segmented on the basis of product type depending on the approximate nicotine content, into strong shisha tobacco, mild shisha tobacco, and light shisha tobacco. Although strong shisha tobacco is the most preferred type in 2018, the light shisha tobacco segment is expected to witness the highest CAGR comparatively over the forecast period.
Global Shisha Tobacco Market Scenario:
The shisha tobacco market is further categorized on the basis of flavour into fruit, chocolate, caramel, mint, and blended shisha tobacco flavors. The fruit flavoured segment is anticipated to overtake other shisha tobacco flavors, with an expected market share of over 63% by the end of 2018.
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Target Geographies for Shisha Tobacco:
The report on shisha tobacco has been analyzed in regions such as North America, Asia Pacific, Western Europe, Middle East & Africa, Latin America, and Eastern Europe.
The Middle East and Africa region is anticipated to constitute more than 83% of the market share for shisha tobacco in terms of revenue. The shisha tobacco market in this region is projected to be valued at over US$ 20,000 million by the end of 2028. However, Latin America, followed by Asia Pacific, are expected to emerge as the most pulsating markets in terms of growth. Both are anticipated to register robust growth rates of 7.7% and 5.2% respectively, over the forecast period. It is interesting to note the growing demand for shisha tobacco in these regions despite the downturn in the tobacco industry, due to which FMI analysts offer valuable commentary in this report.
Shisha Tobacco Market Segmentation by product type- strong shisha tobacco, mild shisha tobacco, light shisha tobacco ; Flavour- fruit, mint, chocolate, caramel, blended flavours , berry, apple, melon, citrus, tropical flavours ; Distribution channel- modern trade, specialty stores, convenience stores, and online retailingTrends in the Global Shisha Tobacco Market
Shisha tobacco is anticipated to witness growing demand over the forecast period, owing to emerging trend for hookah cafés and restaurants that offer water-pipe smoking. The burgeoning growth of cafés and restaurants across the globe has also elicited an increase in the rate of group activities and social gatherings. Nuero-stimulants like shisha tobacco remain an ideal choice for these consumers to express and celebrate this togetherness. Resistance to comply with peer pressure is generally met with social unacceptance, and the teenage group is especially vulnerable to this scenario, making shisha tobacco popular among the young demographic. The increasing impact of social media and networking sites is further adding to the increasing consumer preference towards shisha tobacco. There is an immense lack of awareness among consumers about the harmful effects of shisha tobacco smoked through water pipes. Shisha tobacco smoking exposes consumers to nicotine, in addition to several of the harmful chemicals found in cigarette smoke. Since smoking sessions for shisha tend to be longer, it is likely that consumers absorb even more of the toxic chemicals when compared to cigarette smoking. A research study by the U.S. Centers for Disease Control and Prevention showed that a typical one-hour shisha tobacco smoking session involves inhaling 100-200 times the volume of smoke from a single cigarette.
Despite the harmful effects of shisha tobacco smoking, various companies offering shisha tobacco are offering innovative flavours and blends to provide consumers with an altogether different experience of smoking.
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