The global zero-turn mower market is projected to display significant growth by 2022. Increasing awareness about benefits of green spaces can boost the market during the forecast period (2017 to 2022). Increasing efforts to preserve and develop new green spaces by government agencies, environmental bodies and public-private partnerships, and technological advancements can create positive influence on the market.
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Growing demand for golf courses is considered as one of the important factors for the market growth. Zero-turn mowers are quite popular among landscapers and golf course maintenance staff in the recent years due to ability of these equipment to handle diverse terrains and provide better productivity.
Introduction of battery-operated equipment and non-pneumatic tire technology are some other trends support the market growth in the coming years. Increasing demand for clean and zero-emission mowers is one of the crucial trends noticed in gardening. Therefore, acceptance of electric and battery-powered zero-turn mowers among consumer can bode well for the market. Furthermore, growing popularity of green roofs can also drive the demand for electric lawn movers. Green roofs are being developed as a solution to global warming.
However, the market is matured and has a limited scope for future product innovation. This is anticipated to restrict the market growth to an extent. Additionally, increasing consumer preference to opt equipment on rent is also affect the sales of new equipment over the forecast period.
Worldwide zero-turn mower market can be segmented on the basis of applications and region. based on application, the market can be categorized into residential, commercial, and industrial. Geographically, the market can be divided into North America, Europe, Asia Pacific, Middle East and Africa, and South America. North America and Europe are considered as the leading regions due to popularity of urban gardening in the region. Supportive government measures for developing and maintaining lawns is also driving the growth in these regions. Growing focus on landscaping and to provide aesthetic value to residential and commercial peripeties can boost the demand for mowers in North America. The number of golf courses are high in the U.S. and Canada, which are also expected to support the market growth. In addition, concept of green roof is popular in Germany and the U.S., which is also expected to drive the product demand. Countries such as Germany, France, the U.K, and Italy are some of the crucial markets in the Europe. Asia Pacific is expected to display notable growth during the forecast period. This growth can be attributed to rapid urbanization and infrastructure development.
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Key companies operating in the zero-turn mower market include Grasshopper, Kubota, John Deere, Briggs & Stratton, and Textron. In recent developments, Hustler Turf Equipment, a manufacturer of turf equipment, recently introduced two zero-turn mowers, the Raptor SDX and the DASH. The DASH is designed for residential purpose and the Raptor SDX is designed to handle large space up to three acres. the DASH is compact and available in two sizes such as 34” or 42”. It can be used for front and backyard mowing. The Raptor SDX is equipped with company’s SmoothTrak steering for precise and responsive control. The equipment is powered by a Kawasaki FR Series engine. It is available in a 48”, 54” or 60” welded fabricated steel deck.
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