Global E-Paper Display Market:
Amazon Kindle, the most familiar form of e-paper is a novel concept that our generation has been lucky to make acquaintance with. Essentially, a display device developed in the 1970’s, it mimes the appearance of ink on paper and reflects light, its usage extends to being usable even under sunlight without a form of direct source of electricity. A prominent feature of e-paper is that they are usually thin and work on the scientific phenomenon of electrophoresis, movement of electrically charged molecules in an electric field.
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It has been 30 years since the e-paper was first incepted. And since then, the simple e-paper concept has metamorphosed to create what we see today. Key players include Display Data Ltd, E Ink Holdings Inc, Kent Displays, Xerox Corp etc. The product itself is segmented into auxiliary displays, electronic shelf labels, e-readers and others that include devices like smartcards, wall clocks, retail tags etc. The recent technological boom has led to everything turning paperless and light-weight. The niche players have been trying to incorporate newer features like colour displays, custom designs and support for video capabilities.
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Most recently CLEAR Ink Displays, has claimed to be able to offer these features with 30 Hz refresh rates. Also, in more news, technologically the pixel density has improved by 155% over previous versions. This has led to a proliferation of the e-paper concept into the masses from major growing economies like China. Clocking in a value of $XX billion in 2017, the market for e-paper globally is touted to grow by a CAGR of XX % by 2023 with APAC regions clocking in the maximum growth. Currently, North America is the leader in the usage of the e-paper.
Features like a glare free screen, flexible displays, and paper like readability, extremely low energy consumption, durability and excellent visibility make for a perfect investment in the e-paper product. Apart from the Kindle, the Sony Reader and Barnes and Noble Nook are the most well-known forms of e-paper.
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From retail stores to courier service signatures, from e-newspapers to smart cards, e-paper has become a trend that cannot be shunned and despite its meagre disadvantages like ghosting due to its low refresh rates which also prevent it from being used for interactive services, and with the world moving towards a pollution free goal, the e-paper is an invention that has been widely embraced because of its contribution to reduced carbon footprint. However, it is also to be appreciated that the growth of the e-paper is highly dependent on the acceptance of the consumer of digital content.
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